FormFree and HomeScout Partner to Help Lenders Identify Mortgage-Ready Borrowers Earlier in the Homebuying Journey | app

HomeScout Qualified Borrower leverages data authorized by consumers at the top of the sales funnel to deliver unprecedented lead quality

ATHENS, Georgia, August 8, 2022 (SEND2PRESS NEWSWIRE) — FormFree ® has partnered with HomeScout100% subsidiary of FirstClose ®, to launch HomeScout Qualified Borrower, a tool that helps lenders generate leads and focus borrower conversion efforts on mortgage-ready homebuyers.

HomeScout offers mortgage professionals a suite of tools designed to capture more purchase deals and close more loans by reaching in-market homebuyers early in their home buying journey. With the introduction of HomeScout Qualified Borrower, FormFree and HomeScout are helping potential buyers – including those with thin credit records or no credit score – understand their buying power and share it with lenders before completing a detailed loan application or to receive an initial loan estimate.

FormFree is a leading provider of ability to pay (ATP®) analytic for the lending industry, including Verification of Assets (VOA), Verification of Income and Employment (VOI/E) and rental payment history. FormFree Patent Pending Residual Income Knowledge Index™ (RIKI™) complements traditional credit scoring models with an analysis of a consumer’s cash flow and residual income, creating a more complete picture of a borrower’s creditworthiness and potentially enabling more borrowers to qualify for a home loan.

“The systemic bias in today’s lending model, though unintended, has created a homeownership gap that has persisted for decades. The FHFA is calling on the entire industry to make housing equity a priority, and FormFree is answering that call,” said Eric Lapin, Chief Strategy Officer of FormFree. “Our Qualified Borrower™ token provides the best-in-class information lenders need to responsibly extend credit to more borrowers while reducing exorbitant loan origination costs.”

“Our partnership with HomeScout redefines the way lenders interact with past customers and prospects by combining clear signals of home purchase intent with a comprehensive understanding of each consumer’s ability to finance a home,” said Brent. Chandler, founder and CEO of FormFree. “These are the highest quality leads the industry has ever seen.”

“Every day, hundreds of thousands of Americans begin their home buying journey online. With so many potential leads, the challenge for lenders is determining which buyers are both intent on buying a home and the ability to repay a mortgage,” said David Camp, President of HomeScout. “By combining our Consumer Marketing Suite with FormFree’s Qualified Borrower Token, HomeScout Qualified Borrower helps lenders connect more effectively with mortgage-ready home buyers before they are scooped up by competitors.”

About FormFree:

FormFree® is a market-leading financial technology company whose revolutionary AccountChek® and Passport® products create a more inclusive credit decision landscape by enabling lenders to understand people’s true ability to pay (ATP®). Our vision is to leverage source data and data-driven intelligence to usher in a new era of transparent, fair and liquid credit markets. To date, thousands of US lenders and brokers have ordered millions of patented Verification Reports from FormFree representing trillions of dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, dramatically reduces origination times, and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey®. For more information, visit Where follow FormFree on LinkedIn.

About HomeScout:

HomeScout is a lender-centric platform dedicated to growing conversion and retention rates for the mortgage industry. HomeScout, LLC is a wholly owned subsidiary of FirstClose®, a highly respected fintech provider. This strategic partnership offers mortgage industry professionals access to an extraordinary suite of solutions to better serve buyers and sellers of homes in the marketplace, while providing the tools needed to amplify business growth.

With HomeScout, consumers will find all the tools they need to help them through the journey of buying and selling a home, including a branded and secure search portal.

HomeScout is committed to retaining and growing database customers while providing commission security and consistency for mortgage professionals and organizations.

For more information on HomeScout, visit

Twitter: @RealFormFree @FirstClose #fintech #digitalmortgage


This press release has been issued on behalf of the source of the information (FormFree) which is solely responsible for its accuracy, by Send2Press® Newswire. The information is believed to be accurate but not guaranteed. Story ID: 83911 APDF-R8.6

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