Sales Boomerang’s New Life Event Alerts Help Lenders Grow Their Pipelines While Fostering Strong Financial Friendships | National

Enhanced borrower insights product identifies consumers whose financial circumstances or goals may change due to common life-changing events

OWINGS MILLS, Md. and IRVINE, Calif., July 14, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerangthe mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of its all-new automated alerts offering, Life Event Alerts, which notifies mortgage advisors when a borrower or a prospect in their customer database is going through a major life change that could alter their financial situation and/or goals.

A more actionable delivery of data previously available in Sales Boomerang’s Life Events Notification System (LENS™) report, Life Event Alerts search public records for common life events affecting individuals and households, such as marriage, divorce, childbirth, high school graduation, or a death in the family. Like other Sales Boomerang Alerts, Live Event Alerts integrate with industry-leading Customer Relationship Management (CRM) solutions, so lenders can quickly reach out to a consumer to congratulate or console them for their recent change of life and offer personalized advice to reach his next goal of home ownership.

The publication of Life Event Alerts follows the recent announcement of the merger of Sales Boomerang and Mortgage Coach, a platform that allows mortgage lenders to educate borrowers with interactive home loan presentations. The partnership allows lenders to offer Mortgage Coach’s award-winning financial advice to borrowers or prospects who trigger a Sales Boomerang alert. For example, when a life event alert is triggered, perhaps after a divorce or high school graduation, a time when many owners choose to downsize, life advisors mortgages can provide customers with a Total Cost Analysis (TCA) comparing purchase loan options.

“When a client or prospect experiences a life-changing event, their homeownership needs or goals often change as well. Lenders who use Life Event Alerts can be the first to advise these relationships on how to make their best financial move,” said Mike Spotten, executive vice president of product at Sales Boomerang. “With data-driven insight into borrowers’ unique personal journeys, mortgage advisors are able to deliver personalized wealth building advice immediately, driving repeat and referral business, but more importantly again, build strong financial friendships with their borrowers.”

To learn best practices and hear real-world results from early adopters of Life Event Alerts, tune in to the Product Launch Webinar on Wednesday, August 10 at 1 p.m. ET. Register here:

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach trust over 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower information system in 2017. The company’s smart alerts notify lenders the moment a former client or prospect is ready and qualified for a loan. As the #1 borrower retention tool in the mortgage industry, Sales Boomerang helps lenders build lasting relationships with borrowers that maximize customer lifetime value. To learn more, visit

Mortgage Coach is an award-winning platform that allows mortgage lenders to educate borrowers with interactive presentations that model mortgage performance over time. The company’s side-by-side loan comparisons enable borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand advisory home financing experience that increases borrower interest, customer loyalty and referrals. To learn more, visit

Twitter: @SalesBoomerang @MortgageCoach


NEWS SOURCE: Sales Boomerang

This press release has been issued on behalf of the source of the information (Sales Boomerang) who is solely responsible for its accuracy, by Send2Press® Newswire. The information is believed to be accurate but not guaranteed. Story ID: 83440 APDF-R8.6

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